Guatemala was granted a prize for its stand at the International Tourism Fair (Fitur), held at the IFEMA-Madrid venue. The Central American nation was honored by the event’s organizing committee for presenting “a fine, elegant stand imbued with ancestral beauty.”
The jury also highlighted that Guatemala uses four essential elements in its space: wood, colorful textiles, a large pyramidal screen, and the image of Mayan glyphs.
They added that the destination perfectly represents the essence of the country—nature, architecture, crafts, and tradition—in a minimalist design.
The nation of the Quetzal received the award in the Countries and Regions category.
Additionally, the Pinero Group of the Dominican Republic was recognized for its sustainable participation, as were the Government of Cantabria, the Castelldefels City Council, and Galicia Tourism.
The Vincci and Melia hotel chains and the Alsa transport group were recognized as having the best company stands.
Among the Spanish Autonomous Communities, Castile and Leon, Madrid, and Galicia were the winners for best stands at Fitur, which has Mexico as its Partner Country, a category that Puerto Rico will hold in 2027. (https://www.plenglish.com/news/2026/01/24/guatemala-awarded-for-its-stand-at-fitur-madrid/)
