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Costa Rican Tourism Institute Tries to Attract Tourists Passionate About Adventure

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One of the characteristics of the tourists who visit Costa Rica is the quantity and diversity of activities that they carry out during their stay in the destination.

With the “Outdoor Adventure Show” fair in Toronto, Canada, the Costa Rican Tourism Institute (ICT) works to promote Costa Rica as an adventure tourism destination.

Canada is the second most important North American market for Costa Rica, while adventure tourism is the third reason for visiting the country according to ICT estimates. Due to this, for the institution, the promotion and attraction of this profile of tourists is of great importance.

The Institute focused on exposing the multiple adventure activities and in contact with nature that can be carried out in Costa Rica, during its participation in the “Outdoor Adventure Show (OAS)” fair, at the International Center in Toronto, Canada. OAS is Canada’s largest consumer trade show, bringing together buyers and sellers of outdoor adventure products and services.

“Canada is the second country that generates more tourists to Costa Rica after the United States. In 2019, it contributed to the arrival of 234,621 tourists and in the first three months of this year the arrival of 61,349 Canadians by air was reported, so it is important to promote ourselves and offer reliable information about the destination and its attractions, coinciding with the increase in the desire to travel and to have contact with the adventure and nature that Canadians like so much,” said Ireth Rodríguez, head of ICT promotion.

Adventure tourism, a priority

ICT data show that prior to the pandemic, at least 62% of the reasons for visiting Costa Rica corresponded to the desire to experience adventure, making this category the third most important for the country. Among the activities promoted by adventure tourism are canopy, mountain biking, surfing, hiking, tubing and rafting, suspension bridges, canyoning, horseback riding, snorkeling and diving, along with kayaking.

From Canada, the airlines Air Canada, Air Transat, Sunwing and WestJet fly to Juan Santamaría International Airport and Guanacaste Airport, precisely from these cities. (https://thecostaricanews.com/costa-rican-tourism-institute-tries-to-attract-tourists-passionate-about-adventure/)

Grupo Hotelero Islazul
Herbalife
CUN-HAV Enjoy Travel Group
Instituto Hondureño de Turismo
Nestle
Cervecería Centroamericana S.A.
Agexport
Cubasol
Realidad Turística
Centro Nacional de Cirugía de Mínimo Acceso de Cuba
Los Portales
Barceló Solymar
AVA Resorts
Intecap
Walmart
INOR
Irtra
Tigo
blackanddecker
MAD-HAV Enjoy Travel Group
Servicios Médicos Cubanos
Irtra
Hotel Barcelo Solymar
Henkel Latinoamerica
Tigo
Cubacel
Barcelo Guatemala City
Intecap
Revista Colombiana de Turismo Passport
AirEuropa
Havanatur
Maggi - GLUTEN-FREE
Hotel Holiday Inn Guatemala

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1 COMMENT

  1. Bill Beard’s has been operating scuba diving in Costa Rica since 1970. We exhibit at shows in U. S. & E. U. and have since 1970 with little or no support from the ICT with 2 exceptions many years ago. We have brought thousands of divers to Costa Rica and still do that also enjoy river rafting, zip lining, waterfall rappelling, sunset cruises, nature, wildlife and culture tours.

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Cervecería Centroamericana S.A.
blackanddecker
Nestle
INOR
Centro Nacional de Cirugía de Mínimo Acceso de Cuba
Walmart
Irtra
Cubasol
Barceló Solymar
Tigo
Los Portales
Intecap
Servicios Médicos Cubanos
Grupo Hotelero Islazul
Instituto Hondureño de Turismo
Realidad Turística
Herbalife
AVA Resorts
MAD-HAV Enjoy Travel Group
Agexport