Central American demand for U.S. beef is on the rise, following a strong performance in 2024. Beef exports to the region are expanding further in 2025, with an increase in both volume and value. As of April, U.S. beef exports to Central America saw a 9% growth in volume, reaching 8,131 metric tons, and a 30% increase in value, surpassing $70 million.
A key driver of this growth is the growing popularity of “meat boutiques” in the region, which offer premium cuts of U.S. beef. These stores, along with barbecue competitions and festivals, have gained traction, aided by promotional efforts from the USDA and the Beef Checkoff Program. Industry seminars, master classes, and trade missions have also been pivotal in supporting commercial partners.
The tourism sector is also contributing to the rising demand. Central America saw an 11% increase in visitors in 2024 compared to the previous year. El Salvador, which received a record 3.9 million visitors, has emerged as a key player in regional tourism, surpassing Costa Rica and Guatemala. This influx of tourists, alongside government investments to accommodate the growing demand, is further stimulating beef consumption in the area. (https://www.fdiforum.net/mag/featured/tourism-boost-increases-demand-for-u-s-beef-in-central-america/)
