The Cuban hotel chain Islazul and the travel agency Ecotur each brought portfolios with dozens of products to Buenos Aires International Tourism Fair, FIT 2025, which concluded after four intense days.
“We showcased a wide range of options that we operate, from sun and beach, which we know many Argentines are looking for, to cultural, city, and nature tourism,” Milagros Riquenes, vice president of the Cuban hotel company, told Prensa Latina.
The vice president of Islazul stated that the idea is to provide a wide range of options that satisfy tourists when traveling from Havana to Varadero and other destinations, allowing them to connect with culture, history, nature, and the sea.
Riquenes specified that her chain operates 110 hotels throughout Cuba, although at the Fair they promoted the establishments “that we consider to be preferred for the Argentine market based on the interest observed by tour operators and agencies that can attract the most tourists,” the young executive noted.
Within this wide range of products, Islazul showcased proposals aimed at student and academic tourism, “and we even promoted the homestay product, which can be attractive in Argentina for small families, individual tourism with very attractive prices compared to other hotel chains,” Riquenes explained.
“We realized that Argentine tourists want to travel to Cuba, and to channel that interest, we worked with those responsible for technological systems so that the chain’s products were visible on digital portals that promote travel, and particularly Cuban destinations,” she stated regarding her conversations with tour operators and travel agents.
Liliana Perez, a commercial specialist at Ecotur, shared a similar opinion. At FIT 2025 in Buenos Aires, she worked hard to position Ecotur as a leader in Cuba in nature and adventure tourism, highlighting local biodiversity and culture, such as tobacco routes, agrotourism, and botanical gardens. (https://www.plenglish.com/news/2025/10/01/islazul-and-ecotur-with-a-wide-range-of-offers-to-fit-buenos-aires/)
