The Ministry of Tourism (Mitur) has developed the task of encouraging the arrival of tourists to the country through international promotion based on the Roadshow carried out by Minister David Collado, among other strategies.
For this, in 2023, the advertising and promotion line registers an approved budget of RD $ 2,689.6 million, of which RD $ 259.4 million has been executed. That is, 9.6%.
However, according to the physical financial report of the state entity, national tourism promotion activities have an assigned budget of RD $ 363.4 million to encourage, encourage and promote domestic tourism, while RD $ 1,541.4 million are destined to international tourism promotion.
This consists of the country’s participation in tourism fairs, cooperation agreements and participation in national and international events.
Meanwhile, RD $ 18 million in advice on tourism development matters, according to El Dinero.
However, in 2022, 51.1% of the RD$1,783.7 million approved was executed, that is, RD$911.5 million. The data show that between 2020 and 2021 it fell by 26.9%, going from RD $ 2,590.9 million to RD $ 1,892.4 million, due to the effects of the coronavirus. But if the RD $ 2,689.6 million of this year are compared with the RD $ 2,640.4 million of 2018, an increase of 1.8% is reported. (https://www.arecoa.com/destinos/2023/08/02/turismo-destina-rd1541-millones-para-la-promocion-del-pais-a-nivel-internacional/)
