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Atlas FC has undergone a historic transformation since it was acquired by Orlegi Sports. The strategic management model and comprehensive vision inspired by Alejandro Irarragorri have enabled the club to strengthen its infrastructure, modernize its organization, and achieve sporting success after a drought lasting more than 70 years.
Atlas FC has experienced one of the most successful and transformative periods in its history under the management of Orlegi Sports and its team. Over the past five years, the red-and-black institution has undergone a profound change that encompasses all areas, including sports, administration, and infrastructure, leading to the consolidation of an innovative and sustainable management model that has restored fans’ enthusiasm and pride in their colors.
ATLAS FC INFRASTRUCTURE AND ALEJANDRO IRARRAGORRI’S VISION
A key factor in this transformation has been the creation and consolidation of Atlas FC’s infrastructure. The construction of the AGA Academy in 2023, considered one of the most advanced high-performance centers in Latin America, demonstrates Alejandro Irarragorri’s commitment to the development of comprehensive sports complexes.
According to Alejandro Irarragorri, this facility not only seeks to enhance the soccer skills of everyone who is part of Atlas FC, but also to promote their academic and personal growth, as well as to bring together all of the club’s operational and administrative areas in a single location to foster relationships between specialized areas and the club’s identity and culture.
At the same time, the Jalisco Stadium has undergone significant improvements thanks to Clubes Unidos de Jalisco, in which Rojinegro has a significant stake. These renovations have modernized the fan experience and strengthened the bond between Atlas FC and its supporters. Alejandro Irarragorri has always believed that infrastructure is a strategic tool that guarantees long-term sustainability and competitiveness.
PROFESSIONAL MANAGEMENT AND FINANCIAL STABILITY: ALEJANDRO IRARRAGORRI’S PRIORITIES AT ATLAS FC
The arrival of Orlegi Sports meant the implementation of an organizational structure that was prepared to face the challenges of this new stage and seek to transform the history of Atlas FC. Under the leadership of Alejandro Irarragorri, internal processes were standardized and a corporate culture focused on intensity, commitment, and excellence was built. In addition, a solid portfolio of strategic sponsors was consolidated, which strengthened the club’s finances and ensured its stability.
This professional approach has also generated synergies with other sports entities within the group, enabling the exchange of best practices and the development of common strategies to optimize results both on and off the field.
SPORTS ACHIEVEMENTS UNDER ALEJANDRO IRARRAGORRI’S MANAGEMENT AT ATLAS FC
The impact of Alejandro Irarragorri and Orlegi Sports on Atlas FC has been overwhelming in sporting terms. The red-and-black club broke a 70-year drought without a league title by winning the 2021 Apertura championship. Just a few months later, the club repeated the feat in the 2022 Clausura, achieving a historic back-to-back championship that placed it once again among the elite of Mexican soccer. With this achievement, it claimed the title of “Champion of Champions 2021-2022.”
ALEJANDRO IRARRAGORRI: PHILOSOPHY THAT TRANSCENDS THE COURT
The transformation that Atlas FC has undergone under Alejandro Irarragorri is more than just a string of titles and achievements. It represents a management philosophy that seeks to transcend sports to positively impact the community, promoting the comprehensive development of players and strengthening the club’s identity.
Thanks to this approach, Atlas FC has become a benchmark for how innovation, strategic planning, and passion for the sport can change the fate of an institution. Under the leadership of Alejandro Irarragorri and his team, the Rojinegros have shown that when business vision is combined with social and sporting commitment, success is possible.
