Guatemala as the epicenter of Latin American fashion with Semana de la Moda. From March 11 to 14, Semana de la Moda Guatemala 2026 positioned the country on Latin American fashion, where culture, creativity, and global vision converged. In a region that continues to evolve and expand its influence, Guatemala stood out not as an emerging player, but as a leading platform shaping the narrative of contemporary fashion in Latin America. Through a carefully curated program, the week brought together designers, creatives, and industry leaders, creating a space where identity is celebrated and innovation is constant. Under the leadership of Bryan Quan, alongside Emely Benítez and creative director Eddy Ucker, this edition was executed with a level of precision and intention that reflects a mature and forward thinking industry. Every detail, from production to designer selection, reinforced a clear message: Guatemala is building something significant, and the world is beginning to pay attention. Beyond the runway, the presence of key international figures confirmed the global relevance of this platform. José Forteza and Karla Martínez de Salas, Editor in Chief of Vogue Mexico and Latin America, were in attendance, marking a significant moment for the industry and reinforcing Guatemala’s growing visibility on the international stage.
