With a history of more than 50 years, the Pollo Campero has won the hearts of Central Americans. In Guatemala, El Salvador and Honduras alone, it manages more than 220 restaurants, where “Sabor Campero” is part of a tradition of trust with local flavors from the countries and is one of the coveted brands of the Corporation Multi Inversions (CMI)… a business group that is part of the brand continues to transcend boundaries and consolidate itself as a benchmark that generates investment, employment and growth. It already has 84 restaurants and more than 1,600 affiliates in the United States, but is also present in Mexico, with two restaurants; with 19 in Ecuador; With 10 in Spain and five in Italy.
The Pollo Campero began operations in the United States in 2002, and 20 years after its arrival, it is preparing to achieve a new milestone. “Around May 2023, we expect to reach our 100th restaurant in that country,” said Campero USA director Luis Javier Rodas.
Expansion
CMI has an aggressive investment plan that will be completed between 2022 and 2024. In the case of Campero in the United States, there are plans to allocate approximately US$190 million to reach more communities, with 77 new restaurants and 29 franchises, which will create more than 3,000 jobs across the entire value chain.
Rodas explained that the plan “tries to reach not only the Central American or indifferent consumer, but also other consumers living in that country. There are many opportunities in a country with more than 329 million residents”, he explained.
The scheme seeks to promote opening of its own restaurants (60%) and franchisees (40%).
“We are primarily focused on locations where established restaurants already operate, such as in states such as California, Texas and Florida, as well as franchises in Arizona, North Carolina, South Carolina, Georgia and Tennessee, said Rodas, who also announced that they expect to add 77 of their restaurants and 29 new franchises in the US over the next three years.
“As a company of Central American origin, we want to delight the consumer by showing that we are up to the task and can exceed the level of quality and service of other brands born in America,” he said. concluded.
Sabor Campero is omnichannel
In the United States, Campero promotes Omnichannel and strengthens its digital ecosystem. In addition to restaurants, they have self-services, apps and ghost kitchens, which are Campero kitchens in strategic areas through which delivery or pick-up services are provided. Its proposal responds to the tastes and preferences of the local market, without losing its essence as a restaurant selling chicken. (https://nationworldnews.com/from-central-america-to-the-world-polo-campero-prepares-to-open-its-100th-restaurant-in-america/)
