IBEROSTAR Group reopens its hotels in Cuba from November

Iberostar Group will reopen between November 2021 and January 2022 the rest of its hotels in Varadero, Cayo Santamaría, Trinidad, Cayo Guillermo and Holguín

The start of operations is based on the progressive reopening of borders on November 15, 2021, based on the accelerated progress of the vaccination process of the Cuban population

In all Iberostar hotels, the How We Care program continues to be implemented, with more than 300 sanitary measures developed by the Group’s Medical Advisory Board

Cuba. After the announcement of the Ministry of Tourism of Cuba about the progressive reopening of borders as of November 15, responding to the accelerated vaccination process that the country is currently developing, Iberostar Group has begun to plan an ambitious calendar of reopening for the coming months, for the return to normality of its hotels in Cuba, depending on the reactivation of demand and air connectivity.

On November 1, Iberostar Group plans to reopen Iberostar Grand Packard, its maximum exponent of the luxury segment on the island, Iberostar Selection Bella Vista Varadero, Iberostar Selection Ensenachos, Coral Level at Iberostar Selection Ensenachos, and Iberostar Daiquiri, just in time for this year’s Black Friday.

As of December 1, Iberostar Bella Costa, in Varadero, and Iberostar Selection Holguín will reopen together with the Coral Level at Iberostar Selection Holguín; on December 22, Iberostar Playa Alameda and Iberostar Heritage Grand Trinidad, which – added to the previous ones- will be ready to receive those who decide to celebrate this Christmas in the Greater Antilles. For its part, Iberostar Selection Playa Pilar, in Cayo Guillermo, is scheduled to open in January next year.

Both in these hotels, and in those that are operational since the end of 2020 – Iberostar Parque Central, Iberostar Selection Varadero, Iberostar Laguna Azul and Iberostar Taínos -, Iberostar Group ensures its customers a quiet and safe stay, thanks to the How We Care program, with more than 300 measures that offer a safe environment, hygiene standards, social space and an innovative experience. The program also maintains the company’s commitment to a responsible tourism model through its circularity policies that it promotes through its own 2030 Agenda and the pioneering Wave of Change movement.

With the restart of hotel operations in Cuba, Iberostar reactivates its trips combined Havana-Varadero or Havana- Los Cayos, fortress of destiny, with respect to others from the Caribbean, which allows visitors to live in the same trip, an experience urban and sun and beach. Experiences that, in addition, Iberostar allows them to share in their social networks, with the expansion of the Wi-Fi service -free of charge- in all its hotels.

Coral Level at Iberostar Selection Esmeralda: a superior experience in Cayo Cruz Iberostar’s reopening calendar also includes the inauguration on 22 October. December, from Coral Level at Iberostar Selection Esmeralda, with which the chain reinforces in Cuba its commitment to quality tourism.

The Coral Level at Iberostar Selection Esmeralda belongs to the new Coral Level concept of Iberostar, with which the company offers its customers a superior experience inside another hotel. The Coral Level are luxury all-inclusive, exclusive oases located in unique environments with sea views that have a reserved area on the beach and rooms with the best equipment. In addition, the clients of these hotels also they can enjoy the facilities of the resorts or hotel in which they are located. In this case, this Coral Level is located in the Iberostar Selection Esmeralda resort. The Group Iberostar currently has five Coral Level hotels globally in its portfolio, two of them in Cuba (Coral Level at Iberostar Selection Holguín and Coral Level at Iberostar Selection Ensenachos).

The hotel and its key location offer the possibility of enjoying countless activities and discovering Cuba. Inside the hotel, in addition to the culinary offer, a Cigar Bar of its own in which to enjoy the best habanos vitolario and a selection of rums and spirits; and around, the practice of diving allows you to discover the biodiversity of the seabed. All this, activities not only to enjoy in Holidays, are also ideal to offer as part of MICE tourism, which the Hotel complements with a fully equipped conference room with capacity for 30 people.

Continuing with the company’s strategy as a benchmark for responsible tourism and as part of the Wave of Change movement for the preservation of seas and Oceans, this new hotel opens free of single-use plastic in its rooms and is committed to eliminating them completely this year in all its areas.

Iberostar Group thus demonstrates that it continues to advance relentlessly in the three pillars wave of change: eliminating single-use plastics moving towards a circular economy, promotion of responsible fish consumption and Coastal health care.

El hotel y su ubicación clave ofrecen la posibilidad de disfrutar de infinidad de actividades y de descubrir Cuba. En el interior del hotel, además de la oferta culinaria, un Cigar Bar propio en el que disfrutar con el mejor vitolario de Habanos y una selección de rones y espirituosos; y alrededor, la práctica del buceo permite descubrir la biodiversidad de los fondos marinos. Todo ello, actividades no solo para disfrutar en vacaciones, también son ideales para ofrecer como parte del turismo de MICE, que el hotel complementa con una sala de conferencias totalmente equipada con capacidad para 30 personas.

Siguiendo con la estrategia de la compañía como referente de turismo responsable y como parte del movimiento Wave of Change para la preservación de mares y océanos, este nuevo hotel se inaugura libre de plástico de un solo uso en sus habitaciones y se compromete a eliminarlos por completo este año en todas sus áreas. Grupo Iberostar demuestra así que sigue avanzando sin descanso en los tres pilares de Wave of Change: eliminación de plásticos de un solo uso avanzando hacia una economía circular, fomento del consumo responsable de pescado y cuidado de la salud costera.

About Iberostar Group

Iberostar Group is a 100% family-owned Spanish multinational company, dedicated to tourist business for more than 60 years, and whose origin dates back to 1877 in the footwear industry. Iberostar Hotels & Resorts is its core business, with more than 100 4- and 5-star hotels in 16 countries, and a global team of more than 34,500 people from 91 nationalities.

As a leader in quality, Iberostar Group promotes differentiation in the experience of the customer through constant innovation in the product and digital commitment. The company has positioned itself as an international benchmark by promoting a business model more responsible tourism, focused on the care of people and the environment, and implementing circularity policies. The company works with an Agenda 2030 own, aimed at eliminating waste, neutralizing carbon emission and improving the health of the ecosystems that surround its hotels, among other objectives. The Wave of Change movement reflects this commitment of the company and the effort to share it with the whole society.

Discover us in iberostar.com and grupoiberostar.com
Marketing Management Iberostar Cuba alexei.torres@iberostar.com.cu /
Marketing Director Yisel.marrero@iberostar.com.cu /
Marketing Executive Marise.brito@iberostar.com.cu/
Community Manager Telephone: 5 995 7827

Note & imágenes: Grupo Iberostar
Periódico Digital Centroamericano y del Caribe.