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The global luxury travel market recently surpassed $2.5 trillion, driven by a strong demand for exclusive and tailor-made experiences, with annual growth projected to be sustained at close to 8% by the end of the decade. This growth reflects how high-end tourism has become a visible axis of globalization, integrating destinations from different continents under common hospitality standards. An example of this trend is Palace Resorts, a chain that has managed to project its model from the Caribbean to international markets with a proposal that combines strategic location and global vision.
With roots dating back to Cancun in 1984, Palace Resorts became a pioneer of the all-inclusive model in Mexico, becoming the core brand of the conglomerate now known as The Palace Company. Today, this group integrates four distinctive brands—including Palace Resorts, Moon Palace, Le Blanc Spa Resorts and Baglioni Hotels & Resorts—and manages 18 properties in six countries, with more than 6,000 rooms.
Palace Resorts’ leadership in the Caribbean and Mexico
Palace Resorts leads the all-inclusive segment in the Caribbean and Mexico, with a presence in destinations as diverse as Cancun, Cozumel, Riviera Maya, Los Cabos and Ocho Rios, demonstrating operational strength backed by a strategic approach to global expansion. The upcoming opening of Moon Palace The Grand–Punta Cana marks a key step: located in Bávaro and planned for spring 2026, this resort will span 297 coastal acres and feature 18-story towers, world-class spa, advanced waterpark, upscale dining and a Greg Norman-designed “eco-signature” golf course with a focus on sustainability.
In addition to expansion projects, Palace Resorts maintains a portfolio of all-inclusive benefits that consolidates its international recognition. The proposal encompasses deluxe rooms with high-speed Wi-Fi, minibar and whirlpool tub, along with unlimited food and beverages in gourmet restaurants and casual spaces. Nightly entertainment with live shows, several swimming pools for adults and children, and 24-hour room service complement an experience designed for different traveler profiles.
Adding another international dimension, Palace Resorts has strengthened its reach by incorporating the Baglioni Hotels & Resorts brand, which integrates destinations in Italy and the Maldives into its luxury portfolio. The incorporation has enriched the group’s global offering by combining Caribbean identity with European and Asian offerings under a common corporate vision.
Palace Resorts corporate reconfiguration
At the organizational level, Palace Resorts has boosted its global positioning with a transformation that culminated in the reconfiguration as The Palace Company in January 2024. The corporate evolution reflects a clear commitment to diversify formats, audiences and territories, while maintaining a consistent focus on quality and adaptability.
In July 2025, an industry analysis highlighted how The Palace Company, especially through Palace Resorts, has shaped luxury tourism in the Caribbean over the past three decades. From its all-inclusive model that emerged in Cancun to its internationalization in destinations such as Jamaica, Italy, the Maldives and soon the Dominican Republic, the group has defined a prudent and effective growth strategy.
The macroeconomic environment supports this trajectory. A recent report reports that, in the United States alone, the luxury travel market reached USD 402 billion in 2024, with an expected annual growth rate of around 8.4 % through 2033. In addition, in the current year, specialized agencies have seen notable increases in high-value bookings, with increases of up to 81 % in bookings above USD 150,000.
Within this response to global demand, Palace Resorts has been able to take advantage of its regional heritage without sacrificing breadth of offerings or adaptability. Its proposal combines all-inclusive hospitality with localized design elements, high operating standards and continuity in expansion, such as the planned opening of the mega development in Punta Cana.
