Mexico is set to embark on an ambitious $1 billion hotel expansion project in Jalisco, aimed at accommodating the region’s growing tourism sector. With expectations of increased travel demand over the next few years, this large-scale investment seeks to enhance the state’s infrastructure and ensure its continued economic growth. By 2028, the expansion will see the addition of 38 new hotels, providing thousands of new rooms and boosting Jalisco’s appeal as a top destination for both international and domestic tourists.
This strategic move will not only meet rising demand but also position Jalisco as a key player in Mexico’s tourism industry, contributing to sustainable growth and long-term prosperity.
Jalisco, a state in Mexico known for its stunning beaches, vibrant culture, and rich history, is making a significant leap forward in its tourism sector. The state has unveiled an ambitious plan to invest over \$1 billion in new hotel projects, a move designed to meet the growing demand for tourism and hospitality services. By 2028, Jalisco is set to add 4,578 hotel rooms across 38 new projects, marking a transformative shift in its tourism infrastructure.
The state’s leaders recognize that tourism will play a crucial role in its economic growth. Officials project that by 2030, Jalisco will surpass 90,000 hotel rooms, a significant increase from the current total of 83,067 rooms spread across 2,821 hotels. This bold vision aligns with the state’s goal to become one of Mexico’s premier tourist destinations, attracting both international visitors and local travelers.
The investment in these hotel projects is expected to attract significant global hospitality brands, boosting the state’s appeal to international travelers. Several large companies have already committed to expanding their footprint in Jalisco, demonstrating the confidence in the region’s growing potential. The tourism sector’s development will not only create thousands of new hotel rooms but also contribute significantly to the local economy, providing job opportunities and supporting the overall growth of regional businesses.
A major component of this expansion is the substantial investments being made by global hotel chains. InterContinental Hotels Group (IHG), one of the largest hospitality companies worldwide, is set to invest \$165 million in the development of seven new hotels across Jalisco. Hilton, another major international brand, has committed \$90 million to build four new hotels, further strengthening Jalisco’s position as an attractive destination for tourists seeking high-quality accommodation. Marriott has also jumped on board, investing \$65 million in four hotels, signaling the brand’s strong interest in the region’s growing market.
Not to be outdone, Hyatt, a well-respected name in the hotel industry, is planning a \$295 million investment in three new hotels in Puerto Vallarta, one of Jalisco’s most popular tourist destinations. This investment will add significant capacity to the region’s already thriving tourism infrastructure, further cementing Puerto Vallarta’s place as a leading beach resort town in Mexico.
In addition to these well-known international brands, other significant investments are planned. Chablé El Tezcalame Tomatlán is set to invest \$230 million into its project, while ME by Meliá will contribute \$45 million to the state’s hotel development efforts. NH Guadalajara Suites is planning a \$26 million investment, and Four Points by Sheraton will invest \$15 million to enhance its presence in Jalisco. These investments will bring a diverse range of new hotels to the region, catering to a variety of travelers and budgets.
The excitement surrounding these new developments is already evident in the increasing number of visitors to Jalisco. From January to April 2025, the state welcomed 11 million tourists, marking a 1.6% increase compared to the same period in 2024. This growth trend is expected to continue in the coming years, particularly with the arrival of the FIFA World Cup in 2026. The tournament is expected to draw more than 2.5 million visitors to Jalisco, further boosting demand for hotel rooms and other tourism-related services.
Nearly one-third of the new hotels being developed are scheduled to open before the FIFA World Cup kicks off in June 2026. This strategic timing ensures that Jalisco will be well-prepared to accommodate the influx of visitors expected for the event, showcasing the region’s hospitality offerings on a global stage. The investments made by both international hotel chains and independent hotel operators will provide a diverse range of accommodations, meeting the needs of tourists attending the World Cup and those visiting the state for other reasons.
Jalisco’s investment in tourism infrastructure is not limited to hotels alone. The government is also focused on improving the overall travel experience for visitors, with enhanced transportation options, better connectivity, and more attractions. This comprehensive approach to tourism development will ensure that Jalisco remains a top choice for travelers seeking both relaxation and adventure.
Puerto Vallarta, in particular, will see a significant boost in its tourism offerings. Known for its beautiful beaches, vibrant nightlife, and rich cultural experiences, the city is poised to become even more attractive to international tourists. The influx of new hotels will help accommodate the growing number of visitors flocking to the city, and the planned investment by Hyatt will add luxury accommodations to further elevate the city’s appeal.
With its beautiful landscapes, rich cultural heritage, and rapidly developing tourism infrastructure, Jalisco is positioning itself as one of Mexico’s most exciting destinations. The strategic investments in new hotel projects, particularly from renowned international brands, demonstrate the region’s potential as a major player in the global tourism market. By continuing to invest in its tourism infrastructure, Jalisco is laying the foundation for long-term economic growth and greater recognition as a top-tier destination.
Mexico’s $1 billion hotel expansion in Jalisco aims to meet rising tourist demand and drive sustained economic growth by 2028, with 38 new hotels boosting the region’s appeal.
In conclusion, Jalisco’s investment in the expansion of its hotel sector is a clear signal that the state is ready to capitalize on its tourism potential. With billions of dollars in investments, the addition of thousands of new hotel rooms, and a continued focus on enhancing the overall tourist experience, Jalisco is poised to become one of the leading travel destinations in Mexico and beyond. The combination of local and international investments, coupled with global events like the FIFA World Cup, will ensure the state’s position at the forefront of the global tourism industry for years to come. (https://www.travelandtourworld.com/news/article/mexico-plans-a-massive-one-billion-dollar-hotel-expansion-in-jalisco-to-meet-rising-tourist-demand-and-ensure-continued-growth-by-2028/)
