By adding these new facilities, the Spanish company is consolidated as the one with the strongest presence in the tourism market in Cuba. It already has 33 establishments under its management.
Meliá Hotels International will develop four new hotel projects in Cuba, where it has a total of 33 establishments through which this season is expected to pass the bulk of the 3.5 million tourists that Cuba expects, the company said Friday.
The first to take place this year will be the INNSiDE Habana Catedral, a completely new 50-room hotel that will mark the entry of this Meliá brand in the Cuban capital.
The second consists of the historic 188-room Hotel Plaza de La Habana, which will join the portfolio of The Meliá Collection, the group’s youngest luxury brand that includes the company’s most unique and charismatic hotels.
Also, in Havana, the company will assume the management of the historic 178-room Hotel Sevilla, considered a symbol in the heritage city and which joins the Affiliated by Meliá network.
Finally, it will manage in Holguín the Sol Turquesa Beach hotel, an accommodation of 531 rooms located on Yuraguanal beach with a design that simulates a Spanish hacienda of the late nineteenth century.
Headquartered in Palma de Mallorca, Meliá Hotels International has nearly 400 hotels open or in the process of opening in more than 40 countries under ten brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá, and Affiliated by Meliá.
At the recently concluded FIT Cuba 2023 Tourism Fair, held at the Morro-Cabaña historical-military park in Havana, the head of the Ministry of Tourism (Mintur) of the island, Juan Carlos García Granda, ratified the purpose of reaching 3.5 million visitors, after a 2022 in which the forecasts were not met.
During a balance of tourist activity last year, Mintur confirmed that in that period the island received 64.6% of the 2.5 million tourists planned. This, in turn, represents 37.8% of those who did so in 2019 and a growth of 4.5 times compared to 2021.
Nor was the sector’s income plan met, which reached 74% of what was expected, which represented only 36.2% of what was entered in 2019. (https://oncubanews.com/cuba/melia-tendra-otros-cuatro-hoteles-en-cuba/?fbclid=IwAR2RMNrYYGsUbNP0xBoUnJYQyOwxbpTqBgFoXbavecDEx7RR_cTKbQzOM8o)
