This is reflected on the websites of the main hotel chains operating in Cuba and by tour operators and travel agents who bring vacationers to the island.
By holding the Fair, the island’s authorities seek to reinforce the presence of the country’s travel industry in the main markets.
That’s why the 2nd and 5th of May meetings in Havana will be a very special moment, this time dedicated to culture and heritage as significant elements.
With Havana as the venue and cultural heritage as the center of attention, the Fair should have a good turnout following the line of the gradual recovery of the country’s tourist activity that in January had an upturn despite the complexities that persists, as pointed out in a message from the Gaviota Group.
Precisely, this is the most representative company of the recreational activity in Cuba and therefore it is expected to have strong proposals and presence in the May event.
The last Havana FITCuba meeting, in 2019 (before the Covid-19 pandemic), registered a record of more than 7,500 tourism industry professionals from 53 countries.
Therefore, comparatively (in 2022 it took place again in Varadero), it is expected that this time it will attract an abundant representation of international tourism businessmen, in their various specialties.
In Varadero last year, the fair gathered 6,000 participants from 54 countries, with 17 hotel chains, 38 airlines and 254 tour operators and travel agencies.
For the Cuban capital, one of the great urban treasures of the Caribbean, Gaviota has been working for years to expand its reception capacities and reinforcement of a hotel product to honor the so-called Wonder City.
The Group has 3,500 rooms in Havana, nearly a thousand of them in the Historic Center, a World Heritage Site, where the Habaguanex Hotels are concentrated, in an environment of colonial squares, small palaces, cobblestone streets, craft stalls, theaters, art galleries, museums, the Hotel Marqués de Cárdenas de Montehermoso, located in the Plaza de las Palomas and, above all, the comings and goings of its people.
FitCuba 2023 will focus precisely on the island’s enormous heritage, culture and patrimonial resources, with proposals for new products, excursions and specialized circuits, in an additional effort to promote and diversify the destination. (https://www.plenglish.com/news/2023/04/06/cubas-next-tourism-fair-draws-the-attention-of-markets/)
