Roger Federer Teams up with Robert DeNiro in a New Switzerland Tourism Campaign. Here’s a pairing we didn’t see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he’d say the same. “I am a huge fan of his so I couldn’t believe he said yes to the campaign,” says Federer, who calls up the Hollywood actor in a new commercial spotlighting Switzerland’s spectacular beauty. The short film, which premieres exclusively across editions of Condé Nast Traveler worldwide today, features the unlikely duo, split between New York City and Zermatt, with a guest appearance from the towering Matterhorn. To Federer, who has long been an outspoken advocate for his home country, Switzerland is an obvious choice for post-pandemic trips. For one, you can enjoy most of the country in a week or so. “Usually when you go to Australia or … America, you need at least a few weeks to visit, and you always have to go back many, many times,” he says.
