The results of the second annual World’s Best Luxury Hotel Brands report were released today.
Luxury travel experts have taken the past twelve months to apply the perfect assessment process – a rigorously defined algorithm that measures the performance and values of luxury hotel brands.
The algorithm was amended slightly from last year, and now encompasses 123 touch points relevant to the luxury hotel sector (up from 118). Each has its own weighted score value with a total maximum accumulative score of 4494.
Note that the 123 touch points relate to overall brand performance, rather than the performance of individual properties. It’s all about a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
Continuing investment and how well it is executed is also a major factor, particularly in regard to new properties and the refurbishment of existing ones.
This year’s results are reflected as percentages, with last year’s positions in brackets.
Here are the top 12 luxury hotel brands for 2019
1. Belmond 83.1% (4)
2. Mandarin Oriental 81.4% (5)
3. Four Seasons 79.4% (7)
4. Aman 78.9% (1)
5. Oetker Collection 78.6% (2)
6. Auberge 76.8% (6)
7. Rosewood 76.1% (11)
8. Six Senses 74.3% (3)
9. St. Regis 73.1% (10)
10. COMO 71.4% (-)
11. One&Only 69.3% (9)
12. Anantara 67.1% (-)
Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order) Alila, Banyan Tree, Dorchester Collection, Fairmont, Firmdale, Jumeirah, Oberoi, Park Hyatt, Peninsula, Raffles, Ritz Carlton, Rocco Forte, Shangri-La, Soho House and The Luxury Collection.
Brands that currently have less than ten properties (our minimum requirement) but rate highly when applying our algorithm are (in alphabetical order) – Bulgari, Capella, Cheval Blanc, Maybourne, Montage and Soneva.
This is an annual survey, announced in early September each year. (https://www.eturbonews.com/265474/2019-worlds-best-luxury-hotel-brands-revealed/)
