Mexico At FIHAV 2022 (14-18 November): Business Integration, Success Stories and Results


More than 40 Mexican companies participate in the 38th International Fair of Havana, Fihav 2022. After two years of being held in virtual formats, the most important business meeting in Cuba returns, in which Mexico has an outstanding presence.

Between November 14 and 18, entrepreneurs from some 40 Mexican companies from Mexico City, Nuevo León, Quintana Roo, Yucatan and Zacatecas have gathered at the Expocuba Fairgrounds. The sectors in which there will be exchanges and business opportunities are agribusiness, construction, maritime logistics, information technologies, tourism, textiles, among others. Mexico is among Cuba’s top 10 trading partners, and in recent years, it has positioned itself as the third country in the region in the commercial exchange of goods with Cuba and, in 2021, was the seventh in trade in services.

 In addition to the companies with associations and investments in the ZED Mariel and various sectors of the island’s economy, the Mexican delegation has the participation of 11 firms participating for the first time, attracted by the new facilities for foreign investment, the possibility of doing business with MSMEs of recent creation, among other innovations in the regulatory framework of the Cuban economy. In addition, a representation of the Mexican Business Council of Foreign Trade (COMCE) will attend with businessmen who travel “briefcase in hand”.

As it has turned into a  tradition, on November 15 the “Day of Mexico” was celebrated: in this framework, the Mexican pavilion was inaugurated in a ceremony with the participation of the Cuban Ministers of Foreign Trade and Foreign Investment, Rodrigo Malmierca; of Tourism, Juan Carlos García Granda; and Industry, Eloy Álvarez Martínez; the Ambassador of Mexico to Cuba, Miguel Díaz Reynoso; the Municipal President of Mérida Renán Barrera Concha, and Undersecretary of Economic Development and Labor of the Government of Yucatán, Gerardo Díaz de Zavala.

 The panel Successful Business Experiences of Mexico in Cuba was also held, in which Mexican entrepreneurs Luis Ignacio Alavez and Rubén Peniche Pérez, from Sto. Domingo Inversiones S.A. de C.V. and Paragua de la Península, respectively, shared stories of growth and business success in Cuba.

Then, two contracts were signed between the Yucatecan company Publishuttle SA de CV, specialized in technology and services of naval logistics, maritime supply and freight, with SUMARPO and Navegación Caribe, leading Cuban companies in maritime transport. This will strengthen the existing connectivity between the two countries.

Source: Embajada de México en Cuba.

 Mexico and Cuba have an Economic Complementation Agreement (ECA 51) in force, through which tariff preferences were granted for the importation of goods, and work is being done to generate a better environment for investments and the reciprocal exchange of goods and services.

In a year of strengthening relations between Mexico and Cuba, with events as significant as the visit of President Andrés Manuel López Obrador in May and the celebration of the Mexico-Cuba Business Forum last July, the rapprochement between the two countries in the field of business deepens on the occasion of the 38th Fihav 2022.


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